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[ENG] 4x4 Superuser Concepts 🏅


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Whether you call them Champions 🤩, Advocates 🌟, or Superusers 🏆, every community contains an elite group of members that carries 🏋 the community.  They don't just drink the kool-aid 💧.  They mix, chug, and swim 🏊‍♀️in the community kool-aid.

Learn 🔢 four community management concepts about Superusers in less than 🕓 four minutes.

1. 90-9-1 Rule (aka "1% rule"): The 90-9-1 principle refers to the lopsided inequality of user engagement that 90% of users are lurkers 🙈, 9% of members contribute from time to time 🙉, and 1% of users 😸 account for almost all contributions.  Superusers are the 1%.  

2. Intrinsic Motivator: Motivation that comes from internal motivation💖, rather than any external rewards. This could be a sense of satisfaction 😃, pride 😤, ownership, loyalty, friendship 🤗, or other emotional and internal motivator.  Long-term superusers 🏃 are wired to intrinsic motivation.  Tapping into intrinsic motivation is key to providing new motivation for superusers.

3. Spiral of Silence: Be careful ⚠️, however, that your superusers don't overwhelm 🛑 the conversation which can lead to the Spiral of Silence: a theory that as the vocal minority becomes louder 📢, other members adopt the same views or fail to share opposing views. You'll need to privately manage this vocal minority, especially if they're negative 💢.     

4. Work Out Loud 💬: An engagement practice for superusers to visibly share 🗣 their work online in your community. It offers opportunities for superusers and members to openly share 👯 their knowledge, generosity, purposeful discovery, and growth . Usually entire point ✴️ of communities of practice.

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